- Web Desk
- Jan 09, 2026
OpenAI launches Instinct Checkout: ChatGPT now a platform for shopping too
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- Sadiq Khan
- Oct 01, 2025
CALIFORNIA: In a significant development, OpenAI platform ChatGPT on Wednesday evening launched Instinct Checkout, enabling the users to buy things.
Until Yesterday, people linked to the ChatGPT platform were only able to decide what to buy but now that remain an old feature as it introduced Instant Checkout to help users buy too.
Currently, the feature is in use of the Etsy sellers in the United States however, it will soon expand to over 1M Shopify merchants, including brands like Glossier and SKIMS.
For those of the interested shoppers, the initial procedure includes a tap called “Buy” in chat, confirm details, and pay securely through Stripe, all without leaving the conversation.
Meanwhile, Agentic Commerce Protocol — an open standard built with Stripe to let Artificial Intelligence agents — people, powers the site and businesses complete purchases together.
Interestingly, results for the shoppers stay organic on the site, merchants keep control of payments and customer relationships, and only an affordable fee applies on completed sales.
Customers believe that to them it feels like a personal shopper built into ChatGPT. For sellers, it’s a new way to meet customers where they’re already searching. SO the question is: would you use this to shop or to sell?
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Separately, ChatGPT has introduced a new safety feature aimed at protecting younger users and giving parents greater oversight of their children’s interactions with the AI.
The new feature is designed to shield young users from potential risks such as mental stress, emotional distress, or even suicidal thoughts. It acts as a safeguard to ensure that vulnerable individuals receive appropriate support during sensitive conversations.
With this enhancement, ChatGPT now automatically shifts conversations to the GPT-5 model upon detecting emotional sensitivity in interactions involving younger users. The GPT-5 model is specifically equipped to deliver secure, accurate, and emotionally-aware responses to sensitive queries.
Similarly, OpenAI is releasing an AI video-generating app called Sora that lets people create and share AI videos that can be spun from copyrighted content and shared to social media-like streams.
Copyright owners, such as television and movie studios, must opt out of having their work appear in the video feed, company officials said, describing it as a continuation of its prior policy toward image generation.
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